The year 2025 marks a pivotal moment for New Zealand's vaping industry, as the comprehensive regulatory framework of the past years becomes fully integrated into market practice. This has cultivated a more mature, safety-oriented environment. For consumers and retailers alike, understanding this new normal is key to navigating the landscape successfully.
A defining feature of the current market is the definitive shift away from single-use, high-concentration disposable vapes. Reusable and rechargeable devices now represent the industry standard, a transition that offers clear advantages in sustainability and long-term value.
- Environmental Responsibility: The significant reduction in electronic and plastic waste reflects a positive step toward greater industry sustainability.
- Enhanced Safety Standards: Child-safety mechanisms and removable batteries are no longer optional features but mandated requirements for all new hardware, ensuring a higher baseline of safety for all products on the market.
The restriction on descriptive flavour names has refocused the industry's competitive efforts. In 2025, market leaders are distinguished not by creative marketing, but by the intrinsic quality of their e-liquids. Brands are now investing heavily in perfecting foundational flavour profiles like "Mint," "Berry," and "Tobacco," resulting in superior products judged on performance and purity.
This evolution signifies a more transparent and consumer-centric market. At Pikus, our entire product catalogue is meticulously curated to be 100% compliant with these new standards, offering a premium selection for the discerning consumer in New Zealand.
